How to Make Water Safety a Cool Family Tradition
What creates family water-safety? Water-safety can be defined as the state of any family’s (or community’s) education, experience and capability in and around the water; or alternatively, “a water-skilled, water-smart, water-strong family”. How we plan and present our water safety program should include both work and play, however, the family (and community) still perceives water-safety as strictly “work”.
We want them to love the water. Maybe its time to promote the “play”. Organized family play is the cool tradition on land, 
and a thriving multi-billion dollar industry, but is missing in the water. Water-play, requiring individual expression, teamwork, and playmaking, can be the key to engaging the majority of your community in a sustainable, successful and ever-growing water-safety program. The name of this international water-safety program/sports-game is called “Skwim”.
As a society, we should take a look at the dynamic adaptability of Skwim to any aquatic program or facility, and how Skwim is the missing link in drowning prevention, lifesaving programs, and community engagement.
For more information about skwim click here
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