The American Red Cross, by far the biggest name in aquatics in the United States, is taking on this challenge to innovate with recent advances in aquatics and lifeguarding product offerings and in
aquatics services offered. Examples of American Red Cross product innovations include the industry changing
LIFE™ Rescue Tube which replaces the old vinyl coated tube model tube that first came on the scene in the 1960s. In addition to being available in red color with a special American Red Cross strap, the new tube is also exclusively available from the Red Cross in a special Red / White color combination. In the wake of recent quality issues that have plagued diving bricks from other sources, the American Red Cross in 2020 has standardized the lifeguard training brick to insure consistency in size and material quality using the world’s best natural rubber material imported from Malaysia. The American Red Cross
Official Dive Brick™ and
Official Dive Ring™ are available on the Red Cross Store website.
Other new aquatics and lifeguarding products of note available in 2020 from the American Red Cross are the American Red Cross
Kickboard, Full Foot
SKWIM™ Fins,
Training / Silhouette Manikin and the several specialized rescue backboards. As far as new services offered by the Red Cross, their widely popular
Aquatic Examiner Service allows aquatic facilities to partner with American Red Cross professionals to ensure that facilities operate with the highest levels of aquatics safety and training. Red Cross Aquatic Examiners use the latest in technology and methods to audit facilities and staff periodically.